We use our technology to help our clients create better ads (video, audio, print); optimize consumer experiences, forecast market impact; and optimize platform usability (TV, online, mobile).

We offer custom solutions to better answer marketing, selling, and communication questions. Since our technology is mobile, we can go anywhere targeted populations live.

  • Advertising

    Reduce unknowns of media campaigns.

    Using our own work from the U.S. government we created the ZEST algorithm to assess both attentional and emotional engagement.  We use this technology to optimize the moment-by-moment effectiveness of the ad, giving the client specific insights into what works, where ad fails and also when consumers will take action.  ZEST has been validated in predicting purchases, donations, signups, shares, and likes. Our neurologic measures additionally let us target your marketing by segmenting the highest ZEST demographic in order to create brand evangelists.

    Applications: TV, audio, print, web. From early concept/storyboard to finished ad stages and post-release ad impact.

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  • Neuro-Focus Group

    Gain deeper insight, avoid group think.

    A focus group can tell you what people say they think about a topic, but why stop there? ZXL is the only company to offer a neuro-focus group. By including real-time measures of brain activity, you can guide focus groups to uncover the unconscious emotional reactions of respondents. Our technology unlocks information from focus groups by showing the group facilitator who is engaged and who needs to be prompted to provide more information.

    Applications: Product launches, political preferences, policy implementation.

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  • Mass Experiences

    Prove your event made an impact.

    We have done corporate training, client outreach, and even some crazy music festivals. We can assess your event to see if it is engaging, memorable, and helps attendees create real connections by measuring brain activity with wearable sensors.  Events can even be changed in real time to reduce audience loss and amp up the impact!

    Applications: concerts, movies/virtual reality, client presentations, and corporate events.

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  • Neuro-UX

    Know EVERYTHING about the experience.

    Unlike most neuroscience companies, our technologies are mobile and measure brain activity wherever; whether it’s in a lab, online, or in your store.  Where does your consumer look/walk/click/run to get your product?  Our integrated neuroscience solutions are fully mobile, noninvasive, and help you turn streamline the experience to create the best user experiences your customers could have.

    Applications: A/B testing, product packaging, design, taste test, in-home, in-store.

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  • Deep Story Analysis

    Build a compelling story.

    People are hardwired for story. Strong brand and company narratives have a powerful influence on people’s behavior. How do we know? We are experts in the science of story. Our scientific research will tell you what story elements drive persuasive and memorable communication. We examine your brand narrative, advertisement, or company mission statement and provide you with scientifically-backed strategies to build a better story.

    Applications: Advertisements, company communications, social media campaigns, Valentine’s Day cards.

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  • Online Brain

    Learn how to tailor your message online.

    As traditional forms of communication dwindle it becomes more important to understand the nuance of the online experience. The brain responds differently to web content and mobile devices.  Our results can help craft a better online experience that is focused on engagement and action; avoiding frustration and drop off.

    Applications: Platform testing, Website design/UX, mobile apps

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  • Brand Love

    Build a brand people love.

    People form relationships to brands like they do other people, which means we can use the neuroscience of trust and love to build brand loyalty.  Our expertise in oxytocin and brands means we can help you build rapid brand loyalty. We measure what it is about your brand that makes your customers love them, how a brand relationship can be strengthened, and how to remove obstacles that can lead people to dislike a brand. Best of all, we can track brand love over time, so you know how certain activities impact your brand.

    Applications: brand creation, brand tracking, brand/product loyalty.

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  • Behavioral Economics

    Get them to buy.

    Consumer choice is whipsawed by primes, cues and heuristics (mental short cuts). By combining behavioral economics with neuroscience we uncover how to nudge people towards your direction.  Our studies always privilege actions over intentions and we use neuroscience to cut through the noise to identify the right nudge to get your customers to take action.

    Applications: in-store design, public health, public policy, custom research.

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