We assess both attentional and emotional engagement in order to measure what motivates action after an ad. ZESTxLabs quantifies ad impact and consumer experiences using four measures of brain activity.
We’ve worked with Fortune 500 companies and U.S. intelligence agencies. Our approach will tell you what part of your message works, which types of ads are the most engaging, and what market segments you should target.
We do it with (ZEST)
Our proprietary measure, the Zak Engagement STatistic (ZEST), quantifies neurologic engagement and market impact.
ZESTt (time series) captures engagement over time for an advertisement or experience. This pinpoints key aspects of the consumer experience, identifying when consumers are the most and least engaged.
How we help
Applications of our technology include ad pre-testing (video, audio, print); in-market impact assessment; and platform testing (TV, online, mobile).
We offer custom solutions and because our lab is mobile, we can go anywhere targeted populations live.
Talk to us
A Sample of Our Clients
Tune in to @TODAYshow Tomorrow and see the ZESTx team applying their tools to predict attachment between people